Content Creation & Social Media Strategy
From planning to posting, I craft content that connects and performs.
@Paintedbyashp
A curated showcase of the content, design, and storytelling that drove 278% revenue growth. From trend-driven TikToks and Instagram posts to visual branding and product launches, this section highlights how I’ve built and managed my personal brand through creative strategy, consistency, and audience connection.
Created a lighthearted, self-aware TikTok joking about Ole Miss that sparked conversation in the comments and drove high engagement among incoming freshmen. The video resonated through humor and campus culture references, earning Best TikTok Overall in a class competition for its creativity, relatability, and impact.
Created an Instagram post highlighting singer Kelsea Ballerini wearing a dress carried by Hemline, with a direct link to shop the look online. By tying celebrity influence to in-store and digital inventory, the post boosted product visibility and engagement while aligning the brand with trending styles.
Created a trendy TikTok video leveraging the hype around the Barbie movie release to showcase Hemline’s latest clothing collection. By tapping into current pop culture trends, the video effectively highlighted new products while engaging a fashion-forward audience on social media.
@ashley681 - personal account
Target audience is Gen Z and Millennial women (ages 18–30) who value relatable, trend-savvy content around fashion, beauty, and travel—and follow for inspiration that feels personal, fun, and accessible.
Created a TikTok video for a student-led Ole Miss account that became the most engaged post out of 30 submissions. Followed trending audio and content formats, to resonate with the student audience and showcase campus culture.