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    <loc>https://www.ashleyparkscreative.com/blog</loc>
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    <lastmod>2025-07-09</lastmod>
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  <url>
    <loc>https://www.ashleyparkscreative.com/blog/blog-post-title-one-sscr7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6753a10e51818d74c374675e/4960f297-d975-43b1-a715-e882429dfc5d/Screen+Shot+2024-12-09+at+6.41.33+PM.png</image:loc>
      <image:title>PROJECTS - St. Jude Children’s Research Hospital-Intern - Link to Dr. James Downing, CEO of St. Jude Children’s Research Hospital’s LinkedIn</image:title>
      <image:caption>I developed and managed a biweekly content calendar for the CEO’s LinkedIn, ghostwriting posts that carefully captured his authentic tone and professional image while aligning with St. Jude’s mission. This role sharpened my ability to adapt voice and tone for executive communications, helping engage key stakeholders, donors, and the public effectively.</image:caption>
    </image:image>
    <image:image>
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      <image:title>PROJECTS - St. Jude Children’s Research Hospital-Intern - Link to St. Jude Gratitude Gifts Email Template</image:title>
      <image:caption>To foster employee engagement and celebrate departmental excellence, I developed a series of 14 appreciation emails sent from March through November. I carefully paired each department with one of St. Jude’s seven core values and crafted messages aligned with Dr. James R. Downing’s tone, highlighting unique contributions while reinforcing the hospital’s strategic vision—including its $12.9 billion, six-year expansion plan—ultimately strengthening internal recognition and team morale across the organization.</image:caption>
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    <image:image>
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      <image:title>PROJECTS - St. Jude Children’s Research Hospital-Intern - 2024 State of St. Jude Pre-Loop</image:title>
      <image:caption>The goal was to create a visually engaging and informative pre-loop presentation that set the tone for the 2024 State of St. Jude event by highlighting key organizational achievements and reinforcing the institution’s mission to an audience of approximately 1,000 employees attending in person and via livestream. I conducted in-depth research using the St. Jude intranet to source relevant visuals, statistics, and highlights, translating complex information into professional multimedia content that effectively engaged and informed viewers.</image:caption>
    </image:image>
    <image:image>
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      <image:title>PROJECTS - St. Jude Children’s Research Hospital-Intern</image:title>
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    <image:image>
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      <image:title>PROJECTS - St. Jude Children’s Research Hospital-Intern</image:title>
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    <image:image>
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      <image:title>PROJECTS - St. Jude Children’s Research Hospital-Intern - Link to The 2024 St. Jude Living Our Values Book.</image:title>
      <image:caption>I edited and proofread a 110-page publication spotlighting 40 St. Jude employees who exemplify the organization’s core values. Mailed to nearly 7,000 employees, the book reinforced internal culture and recognition—and strengthened my attention to detail while working on a high-visibility, institution-wide project.</image:caption>
    </image:image>
    <image:image>
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      <image:title>PROJECTS - St. Jude Children’s Research Hospital-Intern - Link to St. Jude Blue Sky Thank You Letter</image:title>
      <image:caption>I drafted personalized thank-you letters on behalf of Dr. James R. Downing for contributors to the 2024 Blue Sky initiative, carefully capturing his voice while aligning with St. Jude’s tone and values. Each letter expressed genuine gratitude, highlighted the recipient’s innovative contributions, and reinforced the organization’s commitment to collaboration and advancing patient care.</image:caption>
    </image:image>
    <image:image>
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      <image:title>PROJECTS - St. Jude Children’s Research Hospital-Intern - Link to example of Briefing for Dr. Downing</image:title>
      <image:caption>I prepared comprehensive briefing materials for Dr. Downing’s presentation to the Comenius Academic Club, including tailored talking points, agenda overviews, and audience insights to ensure he effectively connected with a diverse and highly educated group. This project enhanced my skills in strategic briefing preparation and audience analysis, strengthening my ability to support senior leadership in high-profile presentations.</image:caption>
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  <url>
    <loc>https://www.ashleyparkscreative.com/blog/blog-post-title-two-fttyd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6753a10e51818d74c374675e/bb95aa39-9364-47aa-a1fb-3342156ffb7a/Screen+Shot+2024-12-09+at+7.15.07+PM.png</image:loc>
      <image:title>PROJECTS - PRSA Memphis-Intern - Link to Op-Ed: “The Future of Memphis Depends On Storytelling”</image:title>
      <image:caption>I ghostwrote this op-ed on behalf of Kim Malone, President of PRSA Memphis, to be shared with local news outlets across the Memphis area. The piece aimed to emphasize the importance of effective communication in addressing the city's challenges, such as public safety concerns, economic inequality, and divisions within the community. I worked to ensure the message reflected Kim’s leadership style—focused on fostering unity, transparency, and empathy—while calling for action from both local leaders and residents. The op-ed showcased Memphis' resilience and positive stories of innovation and collaboration, encouraging the community to unite and rise above its challenges.</image:caption>
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      <image:title>PROJECTS - PRSA Memphis-Intern</image:title>
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    <image:image>
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      <image:title>PROJECTS - PRSA Memphis-Intern</image:title>
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    <image:image>
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      <image:title>PROJECTS - PRSA Memphis-Intern</image:title>
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      <image:title>PROJECTS - PRSA Memphis-Intern</image:title>
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      <image:title>PROJECTS - PRSA Memphis-Intern</image:title>
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      <image:title>PROJECTS - PRSA Memphis-Intern</image:title>
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    <image:image>
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      <image:title>PROJECTS - PRSA Memphis-Intern</image:title>
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    <image:image>
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      <image:title>PROJECTS - PRSA Memphis-Intern</image:title>
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    <image:image>
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      <image:title>PROJECTS - PRSA Memphis-Intern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6753a10e51818d74c374675e/3dd070c9-76d7-4aa7-839f-746fd4116f22/Screen+Shot+2024-12-09+at+7.20.50+PM.png</image:loc>
      <image:title>PROJECTS - PRSA Memphis-Intern - Link to PRSA Memphis VOX Award Finalist Press Relase</image:title>
      <image:caption>I promoted the annual VOX Awards by crafting a targeted press release and coordinating media outreach, contributing to sold-out attendance and over 1,000 entries per category. Through this project, I deepened my skills in media relations, event promotion, and stakeholder coordination—learning how to tailor messaging to diverse audiences and manage multiple communication channels effectively to maximize engagement.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6753a10e51818d74c374675e/46321d22-e20c-4279-a8ab-59682779b5c8/Screen+Shot+2024-12-09+at+7.26.22+PM.png</image:loc>
      <image:title>PROJECTS - PRSA Memphis-Intern - Link to 2024 PRSA Memphis Social Media Calendar</image:title>
      <image:caption>Developed multiple social media content calendars for PRSA Memphis, with a focus on building anticipation and excitement for the annual VOX Awards ceremony. Strategically planned and scheduled posts to engage the community, highlight event details, and showcase key speakers and finalists, driving awareness and boosting attendance leading up to the sold-out event.</image:caption>
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    <loc>https://www.ashleyparkscreative.com/blog/blog-post-title-three-rlbjk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-27</lastmod>
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      <image:title>PROJECTS - Strategic Plan-TVIfiber Tallahatchie Valley Internet Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6753a10e51818d74c374675e/cd62c7ce-0f7e-4fb8-be64-89687c44b7ad/Screen+Shot+2024-12-09+at+7.41.23+PM.png</image:loc>
      <image:title>PROJECTS - Strategic Plan-TVIfiber Tallahatchie Valley Internet Services - Link to TVIfiber Campaign - Plans Book</image:title>
      <image:caption>Created a comprehensive plans book for TVIfiber, detailing the entire campaign strategy from start to finish. The book serves as a step-by-step guide, explaining the rationale behind each decision, strategy, and tactic. It ensures that anyone new to the campaign would clearly understand the campaign objectives, target audience, messaging, and execution methods. This thorough documentation facilitated smooth transitions, provided clarity on the campaign’s goals, and ensured consistency in messaging and approach across all channels.</image:caption>
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    <loc>https://www.ashleyparkscreative.com/blog/blog-post-title-four-xf3sh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-10</lastmod>
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      <image:title>PROJECTS - Rebranding Strategy for Enhanced Market Engagement- Snapple - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>PROJECTS - Rebranding Strategy for Enhanced Market Engagement- Snapple - Link to Snapple Briefing Presentation</image:title>
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      <image:title>PROJECTS - Rebranding Strategy for Enhanced Market Engagement- Snapple - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ashleyparkscreative.com/home</loc>
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    <lastmod>2025-06-19</lastmod>
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    <lastmod>2025-07-15</lastmod>
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