Strategic Plan-TVIfiber Tallahatchie Valley Internet Services
As part of the Southern Link Agency in our senior year capstone class, I contributed to a strategic campaign to introduce TVIfiber, a subsidiary of the Tallahatchie Valley Electric Power Association (TVEPA), to Water Valley, Mississippi. TVIfiber was our real-life client for this project, giving us the opportunity to create a tailored campaign that addressed their goals. This project aimed to raise awareness and build trust for TVIfiber’s high-speed fiber-optic internet, designed to meet the connectivity needs of underserved rural areas
Created a comprehensive plans book for TVIfiber, detailing the entire campaign strategy from start to finish. The book serves as a step-by-step guide, explaining the rationale behind each decision, strategy, and tactic. It ensures that anyone new to the campaign would clearly understand the campaign objectives, target audience, messaging, and execution methods. This thorough documentation facilitated smooth transitions, provided clarity on the campaign’s goals, and ensured consistency in messaging and approach across all channels.
